Network Marketing Secret Revealed

I just sent an email to my team about this concept and thought that it would be a great post to share with you as well. See, many people mistakenly think that network marketing is all about selling or all about recruiting, when in fact, it is more about building relationships. You build and foster relationships, and through those relationships, you are able to invite people to look at what you are doing. So, at the end of the day, your job as a network marketing distributor is not to sell or recruit, it is to INVITE. Invite people to view what you are doing based on relationships. That is why the business is often called relationship marketing, although I cannot say with any certainty who originally coined the phrase.

Let me Share a Story

Jim Rohn Mug. Want one?

My main business, when I am not running my nonprofit, is to help businesses in their setup, marketing, and expansion so it goes without saying that I have a lot of friends in my social sphere that are business owners and a lot of entrepreneurs that are on their way to opening a new business. The next sequence is based loosely on a true story of a friend who opened a new restaurant but I am going to write in a manner as if it were you opening this restaurant so you can see the correlation.

If you were opening a restaurant, would you sit back and just “hope” your friends and family would find out about it and come by? No, of course not. You would send people quick notes like “Hey Tom, I just opened up a new restaurant down on Main St. We offer a dine-in experience that I am sure you will love. The next time you are looking to head out for dinner with your family, I would love to see you. Be sure to ask for me while you are there so I can come by your table and say hi.”

Why should your network marketing business be any different?

See, the key to this business is not being able to sell better than someone else, but simply being able to have conversations with people and let them know you are in business. You have to be consistent in your message though. See, Tom is a creature of habit, and with all the things he has going on, he is unlikely to remember about your restaurant the next time him and his wife are having the “I don’t know what do you want?” discussion before they finally just say “screw-it” and head to the Mexican joint down the road. But, if you are consistent in your message, and remind people you are in business, your results will be staggering. So, in the restaurant example, after 10 days to 2 weeks, you may shoot Tom another message and say “Hey Tom. I am not sure if you stopped by yet and I missed you, but I would love to see you and the family stop by one night. I just added some new dishes to the menu that I think you would love. Give me a head’s up when you are coming and I will get you a free slice of my dessert chef’s chocolate decadence pie. This is a special test item and will only be on the menu for the next week so come take advantage of it and be sure to let me know what you think of it. Look forward to seeing you man.”

See what we did there? We were not intrusive and now Tom has a reason to get his family there this week. Does the piece of pie really have a meaningful impact on Tom’s decision to come by? Yes and no. While the monetary significance of the pie is minimal, there is a limited time aspect of it and, since he wants to show his support for a friend anyways, it makes sense to do so now so he can get the VIP treatment and try out that “chocolate decadence” pie.

Your network marketing business should be no different. While I realize that you have other responsibilities in your daily life, I want to help you build this part time business into full time results. Get good at inviting people to see your story. This is as easy as just sending out a message to your friends, family, and acquaintances saying something like “Hey there. I just started a new part time business and wanted to send you a message about it. I am very excited to be able to do this right now and I was hoping I could count on your support. If I send you a quick video that shows what I am doing, would you take a few minutes to watch it and just let me know if you or anyone you know would be interested in my products? Really looking forward to your support! Thanks”

How easy is that? How about another way?

This is right out of Jim Rohn’s library.
Jim Rohn was one of the greatest networkers to have lived by many people’s standards – check out his stuff on Amazon – I recommend his Audio on Building your Network Marketing Business – $5 here on Amazon. Jim would have been 85 yesterday if he were still alive. A great man who impacted many, and part of my reason for writing this post as I listened to one of my favorite audios by him last night.

So what would Jim say?

“Hey Joe. I just started a new part time business. I believe you would be a great partner. Let me share this with you, and if you are interested, Let’s go build it together.”

Jim Rohn loved the word “Let’s” because it let people know they were not alone and it was a mutual thing – not self-serving.

After you get a few small successes under your belt, try changing up a little bit (another one of Jim’s)
“Hey Bob. I started this new part time thing that is making me about half of my full time income. Wanna hear my story?”
Who is going to say no to that?

Learning the skills of the business takes time. Learning your products takes time. Learning the technology takes time. Something that should NOT take time, however, is just knowing how to talk to people. You don’t have to sell anyone. You only have to let them know you are in business. If you are nervous about sending people emails, Facebook messages, or picking up the phone to tell someone you are in business, you are doing it wrong. Be personable, be friendly, let them know you are in business and invite them to take a look at what you are doing. If you are friendly and use this strategy, you won’t burn bridges, you won’t lose friends, and you will gain customers, business partners, and referrals.

Just remember, if someone says they have no need or interest, they are not necessarily saying no. They are just saying not now. Thank them for their time, ask them if they would be kind enough to send you referrals, and set the stage to follow up with them later.