Archive for the ‘ Marketing ’ Category

Entrepreneur or Opportunist?

One thing that always gets me riled up in business is opportunistic-only people. A large percent of your “work at home” crowd seem to be more opportunistic than entrepreneurial. Now, I am not saying that taking advantage of a good opportunity is not good – only that you have to be a bigger thinker than that. So what is the difference between an entrepreneur and an opportunist?

Entrepreneurs are those individuals that see a good opportunity and work to make something out of it. They work hard at building their business, building their brand, getting the word out, and driving forward every day with the feeling that no matter what – they are going to make a success of what they are doing. They get an idea or take a sales position with a company and they BUILD it because they wake up every morning knowing that they CAN.

An opportunist is someone who finds something, jumps on it for a while thinking it will be easy money and then, upon realizing that it is not as easy as they thought – they look for the next “opportunity”. They often blame others for their lack of success, and sometimes even blame the companies which they worked with because it was not as easy as they thought it would be.

In a perfect world, there would be a great balance of these two – a great opportunity with real entrepreneurs working it. Unfortunately, this is not the case. There will always be those that work hard at whatever they do and there are always those that take the opportunity and do nothing with it. The old adage “once in a lifetime opportunity” actually comes to many people many times in their lives and lack of motivation (or entrepreneurial spirit) leaves them later wishing they had done something, done more to promote, told more people about it. Instead, the vast majority of people are scared to take those first steps and ultimately fail out because they tried to take advantage of an opportunity rather than being an entrepreneur and making it work.

The next time you are thinking, “what can I do with some spare time?”, try doing a little work towards your business. Every business owner can directly see the results of their efforts. You reap what you sow and if you want to harvest the rewards you have to plant the seeds of success today.

If someone asks you – Are you an entrepreneur or an opportunist? – how would you honestly answer that question?
If you can’t honestly say entrepreneur – is it time you started to do something about it?

SoyLicious Anniversary

Most new businesses fail within their first year of operation due to a number of reasons, most prominent is lack of funds to continue operating which is usually a direct result of lack of customers. Most Internet-based companies have a much shorter lifespan.

In my years of helping businesses succeed online, I have helped a lot of companies get started and earning decent profits. Most of this comes from my input and management taking action based on my recommendations. When I first started working with SoyLicious.com though – it was a different role because it really was a bit out of my normal scope of operation and my primary focus was on building systems and not necessarily on business development and marketing, which consequently is my specialty. The management (owners) of this company are MUCH more hands-on than my typical client and it works well for them. While there have been minor issues during the course, the drive and willingness of owners to listen to feedback from all of its sales people and customers is the real driving force and because of it – they are celebrating their one year anniversary and I am proud to be a part of that.

SoyLicious.com is a direct sales company that utilizes sales consultants to build their business. They are positioning themselves, with my help, and with the help of their dedicated sales people, to be a direct competitor with companies such as Scentsy, Mia Bella, and other similar companies. Because of their drive and dedication of sales force, SoyLicious.com is already twice the size that Scentsy was in their first full year of operation and if growth continues, which I suspect it will – SoyLicious.com may be the dominant direct sales candle-based company in the US within 5 years. Of course the sales people and management take a HUGE role in this, but without great products there would not be repeat customers and this is where SoyLicious.com has prevailed. The candles and soaps are all natural soy, made from American soy farmers so not only is it a healthy alternative to oil-based candles, but it also supports US farmers.  Of course they have many more products, but the company is centered around their candles and melter wax (for melting pots – no fire).

Opportunity

The opportunity with SoyLicious.com should be fairly easy to see. A ground-breaking company that is experiencing tremendous growth due to great products and superb management, but for those that just do not see it, you should check out the website. Consultants can earn a 40% commission on all products sold through their website. Consultants can order product at a 40% discount (wholesale cost). Consultants also get access to affiliate panel, marketing forum, and their unique websites on the soylicious.com domain for selling and team building (aka recruiting). It has been my experience that most people who come to buy the products end up trying them, and then becoming a consultant a few weeks later after seeing how great the products really are.

Specials

The company in and of itself is great – but the best part is the specials. not only are there several specials going on right now for sales – they are having an AWESOME recruiting special. ANYONE can join for only $10 for the month of July. If you are contemplating getting into your own business – this is the time. The earliest movers will be the ones that benefit the most because July will be a huge growth month because of this special.

Join during the month of July and I have numerous email scripts I can send you (if you join as part of my team – meaning directly under me or any of my consultants) to jump start your recruiting efforts. If you want to join under me and get a direct line of communication at the top of the company – just use this link and get started right away.

For about a month now I have been working with a new online candle company called SoyLicious.com. While I am actively marketing the product, I have also been brought on as a commissioned employee with the company as their Technology Consultant and recently got through revamping the website. Now anyone who knows me, knows I am a coder, not a designer. The good news is that most people involved with the company, owner included, wanted to keep the basic design. The primary focus to start was to create a replicating site system to take the work off the owner on having to create new web pages every time he got a new affiliate – I am glad to say that is done plus some.

Now, I agreed to come on board with SoyLicious.com because an old friend asked me to, but once I smelled their product I was sold. Not only are the candles made from soy (renewable, almost no soot, and generally accepted as safe for asthma sufferers and birds), but they have an awesome scent throw. Most soy candles do not hold scent well and that has been their downfall but this company has the right mix. My wife’s favorite is the room sprays though. She sprayed some on our sofa and even after the dog (lap dog) and the teenage boy sat on it for 3-4 days, you could still smell the fragrance – an AWESOME value.

So the big question is “will I be promoting this company heavily?”
Yes, and this is why:

  • It has great potential as a start up company
  • It has an AWESOME product line which is growing
  • Killer Support and a great team in place (myself included)
  • A very fair compensation package and excellent discounts (40% wholesale discount)
  • Because I am in the top tier of the company, my team will be poised to do very well
  • It goes well with some of my other business ventures
  • I believe this company will do very well long term and will love to be a part of that

I am looking to build a team of motivated individuals that are interested in candles or at least in making money. Take a look at the site at SoyLicious.com/DamionFlynn and tell me what you think. Join if you are ready or send me an email if you have questions.